Working as a Co-Founder and Chief Technology Officer of Eloqua, Steve said that the founding team at Eloqua went pretty deep into the marketing zone, in order to create a platform that is focused on processing insights and data and the discipline of these metrics. The end goal was to see how marketing approached the B2B organizations or business-to-business organizations.
According to Steve, it was pretty interesting to see how various complementary technologies, when used in the right way could change a discipline that has been used for years. And we think that we can all agree that marketing went through an enormous transformation which is very interesting and fascinating at the same time. This motivated the Eloqua people to use a similar approach for solving real business problems and challenges. But, when his time at Eloqua came to an end, Steve started looking for his next big project and business opportunity. With his experience in marketing or more specifically in marketing automation, the sales space and building business relationships were definitely the next steps he took.
Building business relationships is extremely important, especially in the entrepreneurial world. The businesses bring different nodes of information and contacts to the overall networks. So, if you want to make the building business relationships process a little bit easier you can always start using Nudge.ai. With the right marketing and sales strategy, you can easily move your business to the next level!