Tips on what you should look out for when starting a business online
Possibly the most grueling part of an entrepreneur in starting an online business is the research you must do what you want to sell and whether it is a viable venture to the demand in the market place.
Once you are through with that hurdle, the next time-consuming task would be opening an online store front. This process can also be confusing and even overwhelming at times. You want to be able to focus your attention and efforts in the right areas so that you can save yourself unnecessary time wastage.
Fortunately, with the below tips, you will not have to waste time and effort in the wrong areas.
Guidelines on launching a successful e-Commerce store
- Pick an uncomplicated and easy to use shopping cart
By picking an easy to use shopping cart, you will be saving yourself the hassle of trying to figure out the workings of a cart and putting that time to good use on priority areas that matter. These areas include
- Creating valuable and shareable content
- Interacting with your customers
- Marketing your business
You can make the process easy for yourself by choosing a fully hosted subscription based cart. With services that cover all the hosting, payment integration and technical details. Such an option will allow you to quickly and efficiently get your site up and running.
Although there might be numerous options to choose from, we firmly recommend Shopify. Not only is this shopping cart easy to use, but it also comes equipped with great support. Its features and performance have raving reviews from the thousands of e-Commerce store owners using it.
Here is a list of other popular hosted carts on the market
- Big Commerce
- 3D cart
- Spark pay
All the above attract a nominal monthly fee which is welcome considering that you will not have to always worry about server configurations, security patches, and regular updates.
You can also opt for a self-hosted cart. Our top recommendations for self-host shopping carts are WooCommerce and open Cart. The latter is a standalone and both are fairly easy to install and have several themes on them.
Below is a list of popular self-hosted cart on the market
- Ultra Cart
- Don’t delay your launch
Making a store and launching it soon is the best thing to do for your business. It’s virtually impossible to start a perfect store for the reason that you might be new to a niche or entrepreneurship in general.
However, both points are no reason to delay your store’s launch. You are better served getting to know the niche and your customers while making some sales and discovering and making the necessary adjustments as you go along.
To launch quickly consider;
- Using stock descriptions and pictures
- Using pre-built templates
- Hands on
If it is your first online store, it pays to be intricately involved in the building process. Do as much as possible yourself especially in the beginning. This is cheaper as you know every nook and cranny of your business so that you can train a team in the future from a position of strength. It is quite impossible to do that if you don’t understand how your business fundamentally works.
As a traditional business, an online business will present many unique challenges; the above guidelines help in avoiding major pitfalls and save on time while focusing on the most important areas.